Pinterest OMR 2026

Webinar

Join us live and learn how to improve your Pinterest campaign performance

Jan 30 | 8am PST | 11am EST | 4pm BST

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Pinterest is back at the OMR Festival 2026 

This year, we’re in Hamburg to give you the tools to get discovered again with powerful visual search. 



Meet us at Booth F04 in Hall A1, join our expert-led workshops, don’t miss our masterclass and mark our keynote on your calendar. Through it all, you'll get new ideas and best practices for implementing our solutions, helping your media work harder for you. Because on Pinterest, ads don't interrupt decisions. They become them.

Pinterest is back at the OMR Festival 2026

This year, we’re in Hamburg to give you the tools to get discovered again with powerful visual search. 



Meet us at Booth F04 in Hall A1, join our expert-led workshops, don’t miss our masterclass and mark our keynote on your calendar. Through it all, you'll get new ideas and best practices for implementing our solutions, helping your media work harder for you. Because on Pinterest, ads don't interrupt decisions. They become them.

Don't miss our keynote

May 5, 11:05 | Blue Stage

People don’t want to be told what to buy.

They want to discover what they love on their own terms and build their own taste. And increasingly, they’re not searching with words; they’re searching with what they see: an outfit on the street, a room in a short video, a screenshot sent by a friend.

 

But most of the internet is still built for keywords, not inspiration. In this keynote, Malik Ducard, Chief Content Officer at Pinterest, will share what Pinterest is learning from the next generation of shoppers and why visual search is becoming the future of shopping. He’ll unpack how Pinterest is using AI to help consumers answer one central question: “Does this feel like me?” 

Malik Ducard

Chief Content Officer

Malik Ducard joined Pinterest as Chief Content Officer in 2021. Ducard is responsible for setting the global content strategy for the company. He oversees teams responsible for everything from content production to external content, editorial partnerships and support operations—all focused on ensuring Pinterest continues to stand out as a platform for uniquely relevant, positive and authentic content from a diverse range of creators and content suppliers. 


From his earliest days lugging a camera around his high school to capture stories and taking photos to document his childhood in the Bronx, New York, Ducard has embraced the joy of creating content and telling stories—a passion that animates his love for Pinterest and the rich tapestry of creators and content suppliers who make the platform so inspirational. That passion for storytelling has also informed his years of experience in content strategy, including in his previous role as Vice President of Content Partnerships at YouTube.

Don't miss our keynote

May 5, 11:05 | Blue Stage

How Pinterest Helps Shoppers Define Their Personal Taste

They want to discover what they love on their own terms and build their own taste. And increasingly, they’re not searching with words; they’re searching with what they see: an outfit on the street, a room in a short video, a screenshot sent by a friend.

 

But most of the internet is still built for keywords, not inspiration. In this keynote, Malik Ducard, Chief Content Officer at Pinterest, will share what Pinterest is learning from the next generation of shoppers and why visual search is becoming the future of shopping. He’ll unpack how Pinterest is using AI to help consumers answer one central question: “Does this feel like me?” 

Malik Ducard

Chief Content Officer

Malik Ducard joined Pinterest as Chief Content Officer in 2021. Ducard is responsible for setting the global content strategy for the company. He oversees teams responsible for everything from content production to external content, editorial partnerships and support operations—all focused on ensuring Pinterest continues to stand out as a platform for uniquely relevant, positive and authentic content from a diverse range of creators and content suppliers. 


From his earliest days lugging a camera around his high school to capture stories and taking photos to document his childhood in the Bronx, New York, Ducard has embraced the joy of creating content and telling stories—a passion that animates his love for Pinterest and the rich tapestry of creators and content suppliers who make the platform so inspirational. That passion for storytelling has also informed his years of experience in content strategy, including in his previous role as Vice President of Content Partnerships at YouTube.

Join our masterclass

From Insight to Impact: Mastering Pinterest Performance for CPG & Retail

May 5, 15:00 - 16:00 | Track 4

Maria Lieb

Regional Agency Lead

Ben Moehlenhoff

Performance Solutions Lead

Ready to take your performance strategy to the next level with Pinterest? In this masterclass, we’ll unpack the newest insights for CPG and retail marketers, grounded in fresh research and real campaign results. Join us for an insights-driven session where data meets real-world application.


Discover strategies that help you reach Pinterest’s uniquely high-intent audience and drive measurable performance. An expert panel with WPP Media and leading brands will break down the tactics and best practices working in market today. You'll walk away with a practical playbook to activate high-performing campaigns for your business.


Apply
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Join our masterclass

Ready to take your performance strategy to the next level with Pinterest? In this masterclass, we’ll unpack the newest insights for CPG and retail marketers, grounded in fresh research and real campaign results. Join us for an insights-driven session where data meets real-world application.

 
Discover strategies that help you reach Pinterest’s uniquely high-intent audience and drive measurable performance. An expert panel with WPP Media and leading brands will break down the tactics and best practices working in market today. You'll walk away with a practical playbook to activate high-performing campaigns for your business.

From Insight to Impact: Mastering Pinterest Performance for CPG & Retail

May 5, 15:00 - 16:00 | Track 4

Apply
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Maria Lieb

Pinterest

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Ben Moehlenhoff

Pinterest

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Saskia Koch

WPP Media

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Sabine Tinz

Henkel

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Süreyya Tuncer

Nestlé

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Paul Arpikari

Sellforte

Join our masterclass

From Insight to Impact: Mastering Pinterest Performance for CPG & Retail

May 5, 15:00 - 16:00 | Track 4

Maria Lieb

Regional Agency Lead

Ben Moehlenhoff

Performance Solutions Lead

Ready to take your performance strategy to the next level with Pinterest? In this masterclass, we’ll unpack the newest insights for CPG and retail marketers, grounded in fresh research and real campaign results. Join us for an insights-driven session where data meets real-world application.

 


Discover strategies that help you reach Pinterest’s uniquely high-intent audience and drive measurable performance. An expert panel with WPP Media and leading brands will break down the tactics and best practices working in market today. You'll walk away with a practical playbook to activate high-performing campaigns for your business.

Apply
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Meet us at our booth

Location:

Hall A1
Booth F04

On Pinterest, inspiration for over 600 million monthly active users becomes measurable action. Join us at our booth to learn how ads are driving confident decisions for your customers, every day. We’ll show you how Pinterest is designed for full-funnel results and ROI you can prove.

Meet us at our booth

On Pinterest, inspiration for over 600 million monthly active users becomes measurable action. Join us at our booth to learn how ads are driving confident decisions for your customers, every day. We’ll show you how Pinterest is designed for full-funnel results and ROI you can prove.

Location:

Hall A1
Booth F04

Pinterest 
Live Workshops

For a deeper look at our latest products and solutions, join us for expert-led content sessions at the Pinterest booth. These sessions are designed to help marketers at every level drive better performance on Pinterest.
All sessions take around 20 minutes. Spaces are limited and details for workshops are coming soon.

Pinterest 
Live Workshops

For a deeper look at our latest products and solutions, join us for expert-led content sessions at the Pinterest booth. These sessions are designed to help marketers at every level drive better performance on Pinterest.
All sessions take around 20 minutes. Spaces are limited and details for workshops are coming soon.

Session 1

How to get started
with Pinterest Ads

May 5: 12:00-12:20 🇬🇧


May 6: 12:00-12:20 🇩🇪
Pinterest Booth, Hall A1, F04


Speaker: Juan Manuel Sandoval, Sales Team Lead & Lynden Breatnach, Sr. Lead Industry Manager

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Pinterest is where inspiration meets action. Our highly engaged audience is ready to discover and shop, it’s an ideal platform for brands looking to connect with consumers at every stage of their journey.


Join this session to explore how Pinterest’s ad solutions can help drive meaningful results across the funnel. Plus, you’ll hear how brands have successfully integrated Pinterest into their advertising strategies to boost reach, traffic, and sales.

Register now
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Session 1

How to get started
with Pinterest Ads

May 5: 12:00-12:20 🇬🇧


May 6: 12:00-12:20 🇩🇪
Pinterest Booth, Hall A1, F04

Pinterest is where inspiration meets action. Our highly engaged audience is ready to discover and shop, it’s an ideal platform for brands looking to connect with consumers at every stage of their journey.


Join this session to explore how Pinterest’s ad solutions can help drive meaningful results across the funnel. Plus, you’ll hear how brands have successfully integrated Pinterest into their advertising strategies to boost reach, traffic, and sales.

Session 2

Smartly x Pinterest: From Discovery to Performance

May 5: 14:00-14:20 🇬🇧

Pinterest Booth, Hall A1, F04


Speakers: Nina Wehnemann, Sr. Client Account Manager, Pinterest & Randy Tahtouh, Director of DACH, Smartly

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Learn how Pinterest and Smartly help brands turn inspiration and discovery into performance through stronger creative, scalable campaign execution, and smarter optimization. In this session, we’ll explore how creative, media, and data come together through Smartly’s solutions for Pinterest to help advertisers drive measurable business results.

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Session 2

Smartly x Pinterest

May 6: 14:00-14:20 🇬🇧

Pinterest Booth, Hall A1, F04

 
Speaker: Nina Wehnemann, Sr. Client Account Manager

Learn how Smartly helps you turn discovery into results by unifying creative, media, and data with Smartly’s scaled solutions for Pinterest.

Session 3

Pinterest Basics for Brands & Creators: Step‑by‑Step to Organic Visibility

May 5: 16:30-16:50 🇩🇪
Pinterest Booth, Hall A1, F04


Speakers: Tanja Hellmig, Lead Strategic Partner Manager Content & Thomas Dengl, Lead Strategic Partner Manager Content

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Pinterest is a visual search engine where people actively look for ideas, brands, and solutions. For brands and creators, that means: if you build your content around this search and planning mindset, you can drive lasting reach, saves, and conversions with organic content.


In this introductory session, you’ll learn the foundations of a successful organic strategy on Pinterest - for brands and creators alike. We’ll cover how to define your key themes and moments, structure profiles and boards for search, and which content formats work best as seasonal, trendy, and evergreen. You’ll leave with a clear 3 - 5 step plan for how to structure your Pinterest presence and the first actions you can take right after OMR.

Register now
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Session 3

Pinterest Basics for Brands & Creators: Step‑by‑Step to Organic Visibility

May 6: 16:30-16:50 🇩🇪
Pinterest Booth, Hall A1, F04


Speakers: Tanja Hellmig, Lead Strategic Partner Manager Content & Thomas Dengl, Lead Strategic Partner Manager Content

Pinterest is a visual search engine where people actively look for ideas, brands, and solutions. For brands and creators, that means: if you build your content around this search and planning mindset, you can drive lasting reach, saves, and conversions with organic content.

 
In this introductory session, you’ll learn the foundations of a successful organic strategy on Pinterest - for brands and creators alike. We’ll cover how to define your key themes and moments, structure profiles and boards for search, and which content formats work best as seasonal, trendy, and evergreen. You’ll leave with a clear 3 - 5 step plan for how to structure your Pinterest presence and the first actions you can take right after OMR.

Session 4

Pinterest Performance+: Stronger results with the power of AI and automation

May 6: 14:00-14:20 🇬🇧

Pinterest Booth, Hall A1, F04

 

Speaker: Ben Moehlenhoff, Performance Solutions Lead

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The Pinterest Performance+ suite makes it easier than ever to simplify your campaign set up, automate bidding, and optimize your budget to help you reach the right audience and boost impact at scale.


In this session, you’ll learn more about our latest Performance+ products, how brands are already seeing improved performance and how you can get started for your campaigns.

Register now
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Session 5

Proving Pinterest's In-Store CPG Sales Impact

May 6: 11:00-11:20 🇩🇪🇬🇧
Pinterest Booth, Hall A1, F04


Speakers: Verena Sander, Measurement Partner & Bernd Vehlow, Senior Manager Measurement

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Pinterest is moving products off shelves. In this session, we'll go beyond online metrics to show how the platform is a major driver of offline, in-store sales for CPG brands. We will present compelling overall analysis and standout success stories that make the case. Crucially, we'll also detail how to implement the right measurement to accurately capture your campaign's full impact, a more vital skill than ever. Join us to learn how to prove and improve your ROI.

Register now
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Session 4

Pinterest Performance+: Stronger results with the power of AI and automation

May 6: 14:00-14:20 🇬🇧

Pinterest Booth, Hall A1, F04 


Speaker: Ben Moehlenhoff, Performance Solutions Lead

The Pinterest Performance+ suite makes it easier than ever to simplify your campaign set up, automate bidding, and optimize your budget to help you reach the right audience and boost impact at scale.


In this session, you’ll learn more about our latest Performance+ products, how brands are already seeing improved performance and how you can get started for your campaigns.

See you in Hamburg!

Smarter strategy starts here. Sign up for our monthly business newsletter and get the latest insights, trends and updates—straight to your inbox.

Visit Pinterest Business to learn about new products, Pinterest insights, events and more.

See you in Hamburg!

Smarter strategy starts here. Sign up for our monthly business newsletter and get the latest insights, trends and updates—straight to your inbox.

Visit Pinterest Business to learn about new products, Pinterest insights, events and more.

RSVP
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